GDPR applied to our websites, IT systems and social media, used in Humankonsult AB

 (Version 2018-06-06 updated)

This privacy policy applies to H E Humankonsult AB (556228-1096) from the date mentioned above and supersedes all previous versions.In the policy we pick up

• Personal data processing and their purpose, legal basis, etc.
• Application areas
• Do we share personal data?
• Children can use our systems
• Data Security
• How are cookies used?
• Changes to the Privacy Policy
• The rights for the registered person and how they are handled

Your integrity is important to us at Humankonsult AB. We are responsible for the personal data we receive from you. We want you to feel safe as visitors, customers and users, how we  manage and store your personal data. Therefore, we have documented it in this privacy policy for personal data.In this privacy policy, we inform you how we handle your personal data in connection with visiting our web pages, registering on any of our websites, signing up for any of our activities or otherwise contacting us. In this policy you will also find information about your rights in the processing of personal data in accordance with the General Data Protection Regulation GDPR. We may make changes to our privacy policy to reflect changes in our business, our websites, services or applicable law. The latest version of the privacy policy is always available on this site. Please contact us if you have any questions or concerns.

Personal data and their purpose, legal basis, etc

Personal data is all information directly or indirectly (with or without other information) that can be linked to you, such as name, social security number, IP address or purchase history. In essence, contact data and sometimes data about purchased products/services are collected, including payment data via our websites, IT systems and social media..All forms of personal data processing include such as collection, registration, organisation, storage, processing or modification, reading, use, disclosure, dissemination or other provision of data, compilation or interception, blocking, erasure or destruction.Your personal data is only stored for as long as it is required to fulfil the purpose for the handling of the data or as long as we have to store them by law. See more about the specific storage periods below for each purpose in this privacy policy.We are, of course, responsible for the processing of personal data and that it is in accordance with applicable law.Below is information about the processing of the personal data, which is used in our systems.

Application areas

In this privacy policy you find the systems that Humankonsult AB uses for managing personal data in our website and in social media. This is valid for the website www.humanguide.orgincluding all other website addresses that are transferred to this website. Moreover, this is also valid for our eShop with the address https://humanguideshop.myshopify.com Another application area is our web apps your.humanguide.se, cards.humanguide.se and mobile.humanguide.se. The latter can only be used by authorized users. Note that in the web app your.humanguide.se, the person who has done our personality test, HumanGuide, can see all of his/her personal data, which has been registered in our test management system. We also have systems for contact and finance management, which handle personal data. We also use Skype, Google Analytics and AdWords, Linkedin, Facebook, YouTube, SlideShare, Instagram, Twitter, Meetup, Pinterest, Tumblr, WhatsUp and WeChat.

Do we share personal data?

We only share your personal data, when this is a legal requirement or otherwise as permitted by law. In some cases, we use IT partners, who help us with marketing or handling agreements and orders, such as bank and credit card companies or suppliers in marketing and IT. In such cases, we have entered into an agreement with our IT partners, which ensures that there are on-site security measures to protect your data. When we share your data these will be used for the same purpose as we initially collected them for.We have high requirements for the transfer of personal data to countries outside the EU/EEA. In cases where such happens, for example, IT services of different kinds, it takes place according to high standards and agreements. Currently, the operations of our websites humanguide.org and humanguide.tictail.com are done outside of Sweden.We also share your personal data with some companies/organisations, who are responsible for their personal data, such as government agencies or companies that offer independent payment solutions. These companies/organisations themselves determine how the data should be processed in accordance with their privacy policy and the law.In social media we are solely responsible for any personal data that we publish or may influence the publication of.  There we have other processors, who assist us.

Children can use our services

Our sites and services can be used by the person under 16, but then consent from custodian parents is required.

Data Security

We take the necessary legal, technical and organisational security measures to protect your personal data from being manipulated, lost or destroyed or unauthorized access to them. Our safety routines are updated as technology evolves and improves. We have a personal data agreement with our IT partners and sometimes also sub-processors in Sweden. For our test management system, we have a personal agreement with our authorized users, because we are there their processor of personal data.

How are cookies used?

Cookies are stored on your computer, for example, to save your shopping cart, when purchasing on our website. Cookies are also used to give you a personal experience on our website and to make the site work best.

We use cookies to improve the experience on the website as follows

• make sure you only need to log in once and not for every page you visit
• control how the site is used by checking traffic patterns. We can thus design the site to give you the best user experience 
• save what you shop in a shopping cart
• customize our services so that you only get advertisements that are relevant to you
• collect and analyse behavioural data based on the use of website and services in order to enhance the user experience and also enable personalized communication and message to the user

You can also read more about cookies on the Post and Telecom Agency website, www.pts.se.

Changes to the Privacy Policy

This policy can be changed from time to time. We will have one for our websites and social media posted on our website. When applicable, we will follow that policy also for our general systems.

The rights for the registered person and how they are handled

• Having access to their personal data, i.e. the registered person can notify us to access the data we have registered. Once a year
• Adjusting incorrect information or completing the data, i.e. the registered person can notify us, if any information is incorrect or something needs to be changed/supplemented for other reasons
• To delete a registered data, i.e. the registered person can notify us of having his/her data deleted
• To have feedback on how data is processed, i.e. the registered person can notify us if they have comments on how we process personal data
• To have opinions on automated decision making and profiling. We do not use automated decision making and profiling
• Transferring data to any other system, i.e. when we handle the system, we can transfer data, if a standard format can be used. For other systems, this can only be done in agreement with our processor of data

How do you contact us easiest with questions about data protection?

If you have questions relating to data protection and integrity or believe that we have processed your personal data incorrectly, you can always contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or at +46 8 778 3630.

Complaints to the supervisory authority

Anyone who considers that there is an incorrect handling of personal data may make complaints to the Data Inspection/Privacy Authority, which is responsible for supervision under applicable data protection legislation.

NOTE! This privacy policy may be used as an example, so everyone should not have to invent such a "wheel". However, I can't guarantee that everything is correct, because I'm not a lawyer ... BUT I think we don’t want to compete with each other in this area ... In addition, I have the opinion that the Swedish Data Inspection should have done some examples that at least small businesses should be able to use, so that we can devote ourselves to our core business. This increases our turnover and then it will be more tax for schools, care and care!!!

Rolf Kenmo, CEO, Humankonsult AB

The development of the HumanGuide-concepts was started by Rolf Kenmo and his company Humankonsult AB, which is situated in Tullinge about 20 km Southwest of Stockholm city, Sweden.

Below are shown crucial partners for us and with whom we cooperate.

Partners in Sweden

• Wireca - Partners in professioan business development and HR (People;-)
• Boda Borg - Adventure houses, which are available at 8 places in Sweden. We have developed a training together with them in order to develop individuals and teams
• Rune Larsson - Rune is an ultra runner. Rune gives lectures about the art of motivation. Together we have developed a seminar about motivation and its importance 
• Talarforum - They mediate speakers e.g. Rune Larsson and Rolf Kenmo
• Konflikthantering - How to handle conflicts? Contact: Thomas Jordan
• Mallverkstan - They are our main IT partner

International Partners

• RH 99, the company, which is responsible for the HumanGuide-concepts' use in Brazil
• Vetor Editoria, the company that also trains users of the HumanGuide-concepts and distributes documentation in Brazil
• ISA International Szondi Association, organisation for support and development of L. Szondi's (1893-1986) personality theory, etc. Every year they publish the scentific journal Szondiana. Every third year it is a global Szondi conference and then many of the presentations are published in that year's Szondiana
• The Szondi Institut, Zürich, Schweiz, organisation for support and development of L. Szondi's (1893-1986) personality theory, etc
• ITC International Test Commission, organisation that insures high test quality and good use of tests, e.g. personality tests
• SATEPSI, organisation that handles approvals of tests in Brazil e.g. the HumanGuide personality test is approved by them

Cooperation with Groups on Linkedin

Groups on Linkedin, where we are responsible

• HumanGuide International - Users of the HumanGuide-concepts
• The Szondi Forum - Users of L Szondi's (1893-1986) personality theory
• Katalytisk företagskultur (Swedish) - Those who believe that a trust-based organization is more efficient than an organization based on control.

Vision

Many people enjoy their jobs and have a good life. They reach also extraordinary results.

Mission

We help people to discover and go for their potential.

Our Trademark and Company Culture

If compared with a sailing ship, then the trademark is the sail that should attract the surrounding world. Then the body of the ship is the company culture, which should attract those who like to work with the HumanGuide concepts and in this way contribute to the customer's success.

The Core Values in our Trademark are

• Simplicity: We like to simplify as much as possible with sufficient quality, so that it will be of meaningful use
• Versatile: We strive always to design and apply the HumanGuide concept to be as versatile as possible
• Sustainable: It is important for us to act, so it works well in the long run

The Core Values in our Company Culture are

• Respect: It is important for us to understand people's different conditions and to have respect in focus all the time
• Smart: We strive always to have smart methods and ways of working, because then we are very efficient, e.g. how we use time and other resources
• Solid: It is important for us that the concepts and everything else we use are solid, because then it will give solid results that work over time, i.e. are sustainable

We like this proverb from Africa: If you want to go fast, then go alone. If you like to go far, then go in a group.

About simplicity... Sweden likes to profile themselves with Quality. However, that does also Switzerland and today also Japan. Not so good idea. Moreover, a lot of people abroad mix up Sweden with Switzerland, which is unbelievable for a Swede... However, more typically Swedish, in my opinion, is that we strive for Simplicity. We should instead change to Simplicity as characteristic for our culture. We have a tradition of simplicity. Think of all Swedish innovators, who have developed simple and very useful products e.g. the zipper, the cheese slicer, the adjustable spanner, the ball bearing, the "light-house", the pacemaker, etc. We have also the unique word Lagom (just right). Not too much, not too little - only Lagom. One more thing - we don't like hierarchies...

Nils Norberg, a Swede: To get a simple solution, it has to mature. Continuous improvement is the secret;-)

Values

MOTTO

Freedom and Respect! There is nothing that motivates people more than freedom. However, Freedom must be balanced with Respect for other people and the society. Moreover, self-respect is important.

IN ASSIGNMENTS

• Goal: It is important to have the same opinion about the goal
• Positive thinking: Being positive creates possibilities and increases the options for a better future
• Objectivity: Search always for the facts. Humbleness and sensitivity support 
• Cooperation: Changes work more quickly and more smoothly, if all stakeholders are involved. All involved not agreeing should not hinder a crucial change
• Teamwork: It is useless in a team to discuss problem solving, if you don't have the same opinion about the objective
• Motivation: Pay attention to people's drives in order to get everyone focused on the organization's goal
• Problem solving: Simple and good solutions sustained for a long time need time to mature
• Local adaptation: Strive to have as good as possible adaptation to the local conditions
• Planning: It will never be as you plan. Planning increases the probability to come close to the goal. A plan should be based on an overall strategy. Plan only the nearest future in detail.
• Purposefulness: Keep focus on the goal all the time

OUR GENERAL PRINCIPLES

• Communication: Talk and write briefly, concisely, and understandably
• Documentation: Write down all that is important. Then you don't forget things; this yield well organized thoughts and reduces misunderstandings
• Personal information: Personal information you generally don't give anyone
• Person assessment: Always get your own opinion about every person based on your own observations
• Economize with people's resources: Strive always to reduce psychological stresses before changes
• Personal profiling: Let everyone in a group have outlets for their strengths, even if doing this has small negative side effects
• Competence development: Walk your talk. Be generous with your own knowledge for others' development
• Humour: Humour is a great resource for working with people 

I, Rolf Kenmo, am the one who started the development of the HumanGuide-concepts. I have been a consultant almost my whole working life. I worked at first with IT for about 10 years. Since 1975 I have focused on psychology and pedagogy in order to use that knowledge for development of individuals/leaders, teams and companies/organizations. In 1983 I started Humankonsult AB in order to go my own way for creating more "Human efficiency". That means not to work harder, instead it means increasing people's self-knowledge and in this way have a better time both at work and in life. Then the choices at work and in life will fit better a person"s personality. Moreover, it will be easier to cooperate with other people by better understanding of myself and others.

In 1986 I started the development of the HumanGuide®-concepts with crucial support from the Swedish psychologists Lars-Erik, Liljeqvist, Bo Haglund, Mary Norman, Leo Berlips and Olof Rehn. In 1999 I started to cooperate with psychologists abroad. We have in common that we use L. Szondi's (1893-1986) personality theory. The most important psychologists from abroad for the development of the concepts have been Friedjung Jüttner, Switzerland (& the Szondi-Institut); Giselle Welter, Brazil (business partner today); Christian Clair, France, and Robert Maebe, Belgium. Since 2000 Giselle Welter has also contributed in an extensive way to the development of the concepts, e.g. she has carried out an extensive validation study in 2006 with very good psychometric results for the concepts test module -- the core of the concepts. HumanGuide in that study in Brazil was the first approved personality test (April-2009) that was online and based on forced-choice (ipsative). Look at SATEPSI. More validation studies have been done. The last in 2016 based on 110,000 tests. Excellent psychometric results.

The HumanGuide®-concepts can be used in many ways, because the concepts are based on modules that can be combined -- the concepts are much more than a personality test. The HumanGuide®-concepts are a test and development system! Typical applications are for

• development of individuals/leaders
• development of teams
• handling conflict (better cooperation by understanding of each other)
• development of organizations e.g. support in recruitment, etc.

More information on the web site.

The Development History Has Another Strategy Compared with the Competitors

I have systematically used the idea to be different compared with the competitors. The objective is to much better meet the users' expectations and needs. I recommend therefore the book Blue Ocean Strategy (W Chan Kim, Renée Mauborgne), where you can read more about that strategy. Some examples how we have applied that strategy

• when you do a profile (test) you will not be a “type”. Instead you will understand what "tools" are in your personality's "toolbox" and what strengths they give  
• when you have received your profile (the test result), you will meet an authorized "humanguide". In this way you will really understand the profile and its consequences. This is instead of getting a standardized report of many, many pages. The result will then be both fine-tuned and documented in a so-called CoreProfile (“the personality in a nutshell"). Look e.g. at my presentation as a humanguide CoachRKenmo_eng.pdf,
• when you have received your CoreProfile you can use it as a platform for both development as an individual and as a team member – based on many tools. Most people who have done a CoreProfile most often will use it as an everyday tool

I focus just now mostly on the development of the concepts' use. However, I do still some assignments in Sweden and sometimes abroad in order to control that the concepts function well. I do also assignments, so I get ideas for further improvement and development. Moreover, I support my growing global networld both concerning Brazil and other countries. By the way, do you know that Sweden's biggest industry town is Sao Paulo with more than 30 000 employees (2010) in Swedish-owned companies?

We got a good confirmation of our development strategy 2014. Our customer u-blox AG (since 2003) in Switzerland wished that the test module should be translated into Japanese, Korean and Chinese, because their business was increasing in East-Asia. The company develops and sells globally GPS and wireless chips. u-blox uses HumanGuide mostly as support for recruitment and team building. Today we can offer the test in 15 languages.

We are also investigating possibilities to get partners in more countries than Brazil, Switerland and Norway. There is ongoing discussions with potential partners in Portugal, which is natural, because in Brazil they are also talking Portuguese;-)

For Your Success!

Rolf Kenmo  (my consultant profile á la HumanGuide)

Giselle Welter, CTO, RH99,  Brazil (her consultant profile á la HumanGuide)

The History Year for Year...

1975 - Rolf is responsible for development of better methods in order to develop IT system in a big IT consultant company. This implies that he starts to cooperate with a "psychologist" company, which is focused on vocational psychology.

1986 - Rolf starts to develop a personality questionnaire in order to support selection of bus guides for journeys to the Alps. He does that together with psychologists –m ostly with Lars-Erik Liljequist and Bo Haglund from GPI, i.e. Göteborgs Psykotekniska Institut.

1999 - Rolf participates in the 15th global conference for the Szondi International Society at the university in Louvain-la-Nueve, Belgium. He gets there contacts with many "Szondians", who then could support him with his development of the HumanGuide-concepts. Moreover, he designed an internet-based version of the questionnaire.

2001 - Rolf publishes the book Let the Personality Bloom in a Swedish edition. The objective with the book is to support personal development based on the HumanGuide concepts.

2002 - Giselle Welter, Sao Paulo, Brazil, develops together with Rolf a Brazilian version (Portuguese) of the questionnaire. Giselle starts to use that in Brazil.

2005 - The book Let the Personality Bloom is published in an English edition. Giselle starts a validation study of the HumanGuide concepts test module.

2007 - Giselle's validation study is approved at the Universidade Sao Fransisco in Itatiba (outside Sao Paulo), Brazil. The book Let the Personality Bloom (Deixe a Personalidade Florescer) is published in a (Brazilian) edition.

2009 - HumanGuide is the first and by now the only forced-choice and internet-based personality test, which is approved in Brazil -- SATEPSI. The book Let the Personality Bloom is now also available in the same version in Swedish, English and Portuguese (Brazil). It can be bought in Swedish' book shops (also via adlibris.se) and in Brazil (vetoreditoria.com.br).

2010 - A new more advanced website is launched in Brazil. 

2011 - The test was translated into Polish.

2014 - The test module is now available in 12 languages. This year are added Norwegian, Spanish, Japanese, Korean and Chinese, etc.

2015 - The test was translated into Hungarian and Hebrew.

2017 - We developed three web apps

• your.humanguide.se - as personaliy knowledge "in your pocket" (smartphone)
• cards.humanguide - as a support for using the HumanGuide Cards (a deck of cards combined with this app)
• mobile.humanguide.se - as support for our authorised users

2018 - We developed the version 2.0 of the your.humanguide,se so the user e.g. could calculate the passionindex the personality and a job.

2019 - We celebrated 20 year of cooperation with our partners Giselle Welter (CTO) and Marco Sinicco (CEO) at RH99 in Brazil. This year it had been done 500,000 tests with  the Brazilian IT-system (Portuguese) between 2010-2019. 

2020 - In April a Finnish version of the test was launched.

My Personal Story and Some Important Decisions in Life... 

It was a strategic decision for my life to choose education, even if I then didn't understand that. My dad did. He was a worker and he lost his chance to make such a choice, because his father died, when he was 16 years old. He had instead to start working, so the family got a needed income. My dad wanted now to help his son to make a good decision. Therefore, my dad had talked to a teacher he knew, if he could help us with this choice. He could that, so we went by bicycle around 20 km to have a meeting with this teacher. After a discussion we came to the conclusion that I should choose a practically oriented school. Why? Because if I didn't like to be at a school longer, then I will have easier to get a job. I was good in school, but I didn't like some teachers, because they disliked, when I now and then was questioning their opinion...

Well, how was the decision? I finished this practical school with a good certificate. I "repeated" the same kind of choice 1963, so after three years I became an engineer in electronics. I have never worked as an engineer, because I added one more school year with economy and IT. This was 1968 and it was then very easy to get a job with that competence in IT:s "childhood".

I started 1975 to cooperate with psychologists 

1975 happened something special for me. At that time I worked at a big IT consultant company. We had evaluated the usage of three big IT-systems in the government. We found many problems and some were very big. I was seen as a "creative guy", so I got an internal assignment to improve our methods for system development. I understood that we had very low competence in psychology and pedagogics. It was a "hallelujah moment" for me, because of my big interest in these knowledge areas. I was also lucky, because i came in contact with a very creative and independent psychologist Lars-Erik Liljequist at GPI Göteborgs Psykotekniska Institut, where they was specialised in organisational psychology. He and his colleagues have taught me a lot since then. The result was that we improved the methods for development of IT-systems. We also added knowledge and exercises in psychology and pedagogics. In a way it became a synthesis of technical and human knowledge.

This experience or the "discovery" from 1975 changed my life. I found a passion here! Talking about motivation - that is the top version! What can I then say about my strategic decisions 1959 and 1963? They became partly wrong, because I have learnt too little in the human knowledge area. Today I see the blue thread in my life: I have taken three big bad decisions in my life and I will use the rest of my life to help other people to avoid such mistakes. I will probably never be retired - I am instead a passionaire;-) Moreover, the research says that people are happier, when they help other people compared to only care about themselves. Giving is better than taking, BUT of course there should be a balance in the long run...

1986 I started to develop a personality test

Anyhow after 1975 I have improved my strategic decisions;-) Especially after 1986, when a new crucial moment happened in my life. At that time I have started my own consultant company Humankonsult AB (1983). One of my employees was Lil Larås. Her brother was CEO for the travel agency Lion Tours. They had journeys to The Alpes - mostly Austria, Italy and France. They recruited guides for each season and they wanted to improve their recruitment process. Therefore, Lil asked me, if there was any personality test, which was based on Leopold Szondi's (1893-1986) personality theory? Based on Szondi's theory? Why? Well, one of the very useful knowledge, which I had got from Lars-Erik (1975-), was about that theory. He had done a manual for BBT (Berufsbilder Test, which was based on Szondi's theory) in Swedish for the governmental service Arbetsförmedlingen and their vocational guidance. However, that test consisted of photos from people in a working situation. That test couldn't be used in this case. It would be too expensive to have a meetings all over Sweden with candidates. The company needed a questionnaire. However, there was no such questionnaire in the whole world. Therefore, I took the decision to develop such a questionnaire, because I was so impressed by the usefulness of Szondi's theory in order to understand myself and other people. In this development I had help by Lars-Erik and some of his colleagues. 

It was good conditions to develop the questionnaire for the busguides, because it was done a detailed assessment after each journey. We saw clear patterns for good guides. We also figured out how you should be as a good guide in the different countries. How? Well, The Alpes and their cultures differ. E.g. in in the Italian alpes and the culture are more “cosy”. That attracted the travellers, so the guides should be like that too.

1999 I participated in the XVth SIS (Szondi International Society) conference at the university of Louvain-la-Nueve, Belgium. After that I started to cooperate with other "Szondians" abroad. Among them was the psychologist Giselle Welter, from Sao Paulo, Brazil. Since then she has been a crucial partner in the development of the HumanGuide concepts e.g. she made a validation study 2006-2007, which became the foundation of the SATEPSI's approval of the HumanGuide test 2009. It was the first test based on internet and forced-choice, which was approved in Brazil. Today (Feb 2020) it has been done more than 500,000 tests in Brazil with their IT-system (Portuguese). Since 2009 Giselle cooperates with Marco Sinicco and they run the company RH99, which is marketing the HumanGuide concepts in Brazil. 

To choose a lifepartner...

Ooops! I have missed to bring up the third bad big decision: To choose a life partner. I married for the first time 1969. We were in love at that time, but step by step during the years our differences in interests and values became more and more clear, so we divorced 1993. Half a year later I met a new woman, but then I was more cautious about this “strategic decision”. Therefore, I asked her: I have a personality test, do you like to check the prognosis for a marriage? Hmmm... She was also divorced, so she was interested… The prognosis was good;-) 2019 we had been together 25 years without any destructive conflict. We have of course conflicts, but we handle them in a constructive way. So a little time before the 25^th anniversary I wrote the eBook “How to get a good life partner?” (only available – so far – in a Swedish edition). The book has two objectives: To get a good description of the right lifepartner and how to nurse the relation. The key is to have similar interests, so when you have time together, then you like to do similar activities. There is the same opinion in research. By the way you have one of the tools from the book available to download on this website - click here. Inspired by a society in Italy, who married only one year ahead, then you have to agree on one more year, etc...

Rolf Kenmo

CEO, Humankonsult AB