The Jante Law & the Viking Law

Lars-Eric Uneståhl has an outstandig alternative to the Jante Law. What is that? It is a law that represses a lot of Swedes. It says that you should not think that you are good in anything. Well, if you use positive thinking, this means that it is a good attitude to be humble, but don't be too humble. If so, then you have a problem or an obstacle for your personal growth.

Instead - The Viking Law means that you should see yourself as something special. Very unique and with a high potential. Lars-Eric expresses this with the following sentences

  • Life's greatest gift is myself.
  • Everyone can learn something from me.
  • My thoughts are more complex than all computers.
  • My feelings are as valuable as other people's feelings.
  • When I say something it is worthwhile to listen.
  • It is valuable to pay attention to what I am doing.
  • I have respect for myself and notice that others have that too.
  • I laugh at myself with tenderness and warmth.
  • I have full rights to feel good in all ways.
  • I am unique, there is no one else like me.

If you are thinking of using the Viking Law more often, then there is a  "transition support", which you can use - IMHO. It means In My Humble Opinion. Test to use this supportive tool, when you give your opinions - especially, if you think they stand out...

P.S. It is Claes Andreasson, ex manager for Absolut Vodka, North America, who has helped me to notice everything valuable in the culture of the Vikings. I read his and Steve Strid's book The Viking Manifesto, which describes how they have used the Vikings' way of thinking in their business development for Absolut Vodka. Many people had the opinion that it was impossible to introduce Absolut on the market... Their book is translated to many languages. The Swedish edition sells the least...

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